Skip to main content

Introduction To Paid Advertising

By August 7, 2022No Comments

We want to provide you with an overview and introduction to paid advertising so you understand the basics before signing up.  You’ve probably heard of online advertising at some point. Pay-per-click (PPC) marketing, search engine marketing (SEM), and paid channel marketing (PCM) are all terms used to describe it. When it comes to online advertising, the terms “bought” and “rented” are commonly used interchangeably.

Digital channels such as search engine results pages (SERPs), social media platforms, and websites can all be used in paid campaigns. Ads that appear in SERPs and on individual web pages as well as sponsored social media postings and guest blogs are all examples of paid marketing.

Where to start

Find out who your target audience is and where they hang out. As a general rule, it’s best to go with Facebook because it’s widely used by everyone. There are 2,603 million people that use Facebook every month.

Facebook has a wide audience reach and offers a variety of targeting choices. You may double your chances of reaching your audience by using both Facebook and Instagram which is part of the Facebook’s family (over 1 million monthly users) with automatic placements for best optimization.

For B2B companies wanting to generate leads, LinkedIn may appear to be a better option because it provides a high-quality audience in a professional setting.

Snapchat (397k monthly users) retains a younger audience, but TikTok will overtake it as a major Social Network because of its explosive development (800k monthly users).

After launching advertising solutions two years ago, TikTok has greatly improved them, allowing for more innovative formats as well as more precise targeting options. Alternatively, if you know your target audience spends a lot of time searching for inspiration, you might want to check out Pinterest (367k monthly users).

Paid Advertising: Tips

Improve Your Quality Score

Only Google has access to the secret sauce that is the algorithm that determines the quality score of an ad. However,  Google has supplied some suggestions. A/B testing your ad wording can help you cut your average ad cost while simultaneously improving your ad ranks.

Stick with the copy that generates the highest click-through rates. It is also possible to boost your score by organizing keywords into various ad groups. Ads that have well-targeted landing pages encourage longer site stays, which is a mark of good quality.

Advertise The Products With High-Quality Photos

Focus on the product’s best characteristics and make them the star of the show. If you are selling garden tools, you may want to include an image of the tools next to a lovely garden in your advertisement. Consider either hiring a professional photographer or purchasing a high-quality camera to capture your photographs.

Don’t Forget to Optimize Your Ads

Check your campaign’s performance against your targets to ensure that it is optimal. However, online advertising might be tricky. You should get assistance from an online advertising professional if your advertisements aren’t functioning effectively and you aren’t sure how to improve them.

Final thoughts

Paid advertising is an essential component of your sales and marketing funnel that cannot be ignored. To pick from, there are several options and platforms to consider as well as different types of sponsored posts and campaign types. But make a decision and narrow your attention to one or two options. Don’t make your message sound overly diluted.

With sponsored adverts, you have the freedom to create your brand and put content in any way you see fit, and you can test new ideas on a continuous basis to identify what works and what doesn’t work for you.

With dedication and regular optimization, you will strike gold and find yourself with an increase in the number of high-quality leads and conversions as a result of your efforts.

Contact Ranknetics to get started on Paid Advertising campaigns to grow your business.