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What Is An SEO Slug

By July 23, 2022No Comments

You’re probably asking yourself many questions about SEO, but what is an SEO slug? You have probably already begun working on the SEO of your website in order to increase the popularity and brand recognition of your company online. It’s possible that during this time, you may have come across the term “SEO slug,” which refers to one of the many elements that affect your website’s SEO results.

Why is an SEO slug crucial for your website and what does it entail? We will provide you with all the information you require regarding SEO slugs in this tutorial, along with a thorough explanation of what an SEO slug is and how to optimize it— something that is essential to the future success of your website.

In a nutshell, an SEO slug is a particular component of a URL on any of your website pages. SEO slugs are used, in order to identify web pages in a way that is simple for your readers to read. Simply explained, an SEO slug is the brief portion of the URL on any of your web pages that describes the information on that specific page.

What Is A URL Slug?

What is a URL slug and why does it matter to my company’s website? is a common question among marketers who are new to the digital world or web design. A URL slug is the portion of the URL that comes after the backslash (“/”) and designates the particular page or post.

Your website’s slugs should all be distinctive since they educate both viewers and search engines about the content of a page or post. All of your other pages will have URLs that are automatically created when you add pages and posts, but your homepage URL or web domain name won’t have one.

The automated slug, though, probably won’t be as effective as the one you come up with on your own employing best practices and keyword techniques. Therefore, recognizing the importance of slugs and how to make the most of them is essential.

What Is The Difference Between A URL Slug And A URL?

A Web page’s URL is used to refer to its complete url. On the other hand, the URL slug, which is a part of the URL, is crucial for raising your page’s score. From the perspective of keywords, it is also crucial. For instance, the URL slug “how to apply for personal loan” will appear at the top if you search for “how can I apply for a personal loan.”

This is because it reflects the long tail keyword. Additionally, a strong SEO slug helps search engines decipher the purpose of the entire piece of material. Reducing the use of special characters while generating a URL or URL slug is a good practice.

Why Are Slugs Important?

Slugs are important for two reasons in general:

1. It is one of the signs that search engines consider when determining results. They scan the slug and make an effort to determine the function of each page.

2. User-friendly slugs make it clear to them what information is on each page.

A business will have an edge in terms of SEO and usability if they optimize their slugs. The method of optimizing the slug is equivalent to making SEO-friendly URLS in the world of SEO.

How Did SEO Slugs Evolve?

Websites’ search engine optimization is continuously changing. Every part of SEO is changing every day in order to keep up with the frequent upgrades and adjustments. Three years ago, the answer to the question, “What is an SEO slug and how does it influence my website?” would have been very different.

When search engine optimization first began, URL slugs were frequently disregarded. Nobody believed that the URLs impacted your ranking on search engine result pages. This indicates that the majority of URLs appear to be a collection of unrelated text that follows your website’s address. They weren’t taken into account when it came to SEO because they served no purpose.

Things started to change with the introduction of improved search engine algorithms and more challenging requirements for a high SEO score. People began to question whether SEO slugs affected search engines more than previously believed.

In just a few years, the identical question—”What is an SEO slug and how does it influence my website?”—had a completely different response. This only proves further how quickly an SEO algorithm may improve and add new variables.

It was a completely new technique to optimize your website—it wasn’t just a bunch of random phrases at the end of the address that had no impact on your SEO rankings. Nowadays, it’s highly uncommon to find a website without an optimized URL slug. In order to keep up with SEO innovation and to retain excellent search engine ranking scores, it’s essential to improve your SEO slugs.

How to Write a Great Slug

Start Your URL With HTTPS

HTTP protocols provide connections that are safe and encrypted. Most web browsers will warn a user that they are about to visit an unsafe website if you don’t have this protocol. This will typically discourage a user from proceeding.

Avoid Special Characters

A URL slug should not contain any special characters other than dashes to denote spaces. Slugs with special characters look less professional and are more difficult to read.

In URLs, several characters also have unique meanings and may seem different or cause issues. Spaces in a slug, for instance, will appear as “% 20.”

Keeping it Short Yet Descriptive

Although the URL of a website is displayed in the search results, occasionally the breadcrumbs may take its place. As a result, Google will display a list of all the phrases in the search query that match the highlighted ones. Making sure the use of keywords in the slugs is crucial when trying to optimize them for SEO.

Next, it’s equally crucial to eliminate any stop words. The fundamental justification for this is that stop words will be eliminated by search engines anyhow.

Use All Lowercase Letters

Make sure to use just the lowercase letters when optimizing the URL slugs. Some people view this as a stylistic decision. Avoiding issues with confusion or duplication on web pages is also strongly advised.

Uppercase letters, spaces, and percentage characters in a URL can cause 404-page problems. Keep the lettering in lowercase to prevent this.

Include Relevant Keywords

URL slugs should include pertinent keywords because they serve as a preview of the content on the page. Focus on choosing a keyword (or several keywords) that accurately describe the page’s content and fit the searcher’s purpose instead of going overboard.


It’s crucial to optimize both the internal and external connections you employ on your website. This is particularly valid for URL slugs.

You can raise the trustworthiness of a link by making its destination clear, which in turn will increase the chances that users will click on the link. There is a good chance that the SEO rankings of your website will also improve.